← Back to Blog

Sofia Reyes

31 articles

← Load earlier articles
Sofia Reyes

Nail tech and writer. Covers trends, technique, and what's actually changing in the industry — not just what's trending on TikTok.

Waterless Manicure vs Traditional: Which Lasts Longer?

Waterless Manicure vs Traditional: Which Lasts Longer?

5 min •Sofia Reyes •Mar 12
Press-On Nails vs Salon Nails: Why Techs Should Adapt

Press-On Nails vs Salon Nails: Why Techs Should Adapt

4 min •Sofia Reyes •Mar 11
Builder Gel Is Quietly Replacing Acrylics on Salon Menus

Builder Gel Is Quietly Replacing Acrylics on Salon Menus

7 min •Sofia Reyes •Mar 10
Salon Online Booking After Hours: Why 46% Book at Night

Salon Online Booking After Hours: Why 46% Book at Night

6 min •Sofia Reyes •Mar 6
Natural Beauty Trends Reshaping Salon Menus in 2026

Natural Beauty Trends Reshaping Salon Menus in 2026

7 min •Sofia Reyes •Mar 1
Men's Grooming Services for Salons: A $97B Opportunity

Men's Grooming Services for Salons: A $97B Opportunity

6 min •Sofia Reyes •Feb 27
Salon Suite vs Commission: Why Stylists Are Going Solo

Salon Suite vs Commission: Why Stylists Are Going Solo

6 min •Sofia Reyes •Feb 12
Salon Booking Platform Fees: What Fresha, Booksy Cost

Salon Booking Platform Fees: What Fresha, Booksy Cost

7 min •Sofia Reyes •Jan 30
Mobile Beauty Services: The $28B Shift to At-Home Salon

Mobile Beauty Services: The $28B Shift to At-Home Salon

6 min •Sofia Reyes •Jan 25
The Subscription Economy Found the Salon Industry

The Subscription Economy Found the Salon Industry

6 min •Sofia Reyes •Jan 18
Marketing to Baby Boomer Salon Clients: A Guide

Marketing to Baby Boomer Salon Clients: A Guide

6 min •Sofia Reyes •Jan 11
Salon Visits as Self-Care: The Wellness Shift

Salon Visits as Self-Care: The Wellness Shift

6 min •Sofia Reyes •Jan 3